Technology and Merch: The Future of Online Stores

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5 Mind-Blowing Ways to Use Our New Features

Brikl MicroStores aren’t just a simple way to sell; they can be powerhouses for engagement your shoppers keep coming back to! To celebrate the release of this month’s changelog, we wanted to think of some creative ways you could leverage two new features to drive traffic and engagement across your MicroStores.

Brikl MicroStores aren’t just a simple way to sell; they can be powerhouses for engagement your shoppers keep coming back to! To celebrate the release of this month’s changelog, we wanted to think of some creative ways you could leverage two new features to drive traffic and engagement across your MicroStores.

Creating a sales channel-specific collection

Scrolling through endless pages of products in your online store is so 2022. Collections are a great way to give your customers the instant gratification they’ve literally been searching for. 

  1. Use our new assign and override feature to create hyper-specific collections that group products by product, group, team, or any other category you can think of! This means that buyers can navigate a store with thousands of products and direct their purchasing with ease. 

  2. Target specific groups within one organization while still allowing them all to shop in the same store. This is a great way to group products for people with similar interests or needs and make the shopping experience even more personalized. Plus, it’s a win-win for both buyers and sellers – buyers can find exactly what they need, and sellers can increase their sales by catering to specific groups.

Our hyper-specific collections are like the organized closet you’ve always dreamed of – everything has a place, and you can quickly find what you need without sifting through a messy pile of clothes (or, in this case, products).

 

Want to know more about how this feature works? Check out our Knowledge Base article here.

Countdown timer

Countdown timers can be made more exciting simply by tailoring your approach to your MicroStores.

 

3. How about setting up a birthday store for your employees? Set up a store with some of your company’s branded merch, and give your employees 24 hours to shop ’til they drop! It’s like your own branded version of Supermarket Sweep!

4. Or why not create an event pop-up and set the closing time to after the event has finished. This way, you can market and merchandise the store creatively to drive engagement, slash prices after the event, and shift inventory. Your shoppers will be thrilled to shop in a store that’s been personalized while enjoying extra value for money that ultimately generates more revenue for you.

5. Or how about using the timer to countdown to a holiday? Think about your MicroStore as a live shoppable calendar! Every day leading up to the big holiday, you can release a new product or discount for your customers to shop. And what better way to create hype and anticipation than with a countdown timer? Your customers will be checking back every day to see what new goodies you’ve got in store for them.

 

Read more about how to set up a countdown timer here.

Killer ways of generating a buzz, exciting your shoppers, and getting creative with your Brikl MicroStores. 


Don’t have a MicroStore yet? Well, we need to fix this issue ASAP! Book your demo here.

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