Brand Spotlight: Belgian Cycling Factory (BCF)

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Brand Spotlight: Belgian Cycling Factory (BCF)

Being the biggest cycling company in Belgium is no mean feat. Around 48% of the population use bicycles, and two out of the five best-known road races are held in Belgium: the Tour of Flanders and Liège–Bastogne–Liège.

But there are a few reasons the Belgian Cycling Factory (BCF) dominates the market. Cycles ride the lanes of the company’s DNA. BCF was created by cyclists for cyclists. The team knows the challenges their customers have with their bikes and kit firsthand. “We design and produce our road bikes, dirt bikes, and gravel bikes with a focus on performance, design, and sustainability,” BCF comments. And their vigorous commitment to standards is another reason they’ve maintained their spot as a market leader.


BCF’s team of research and development specialists has a keen focus on finding the right materials, ensuring a high-quality finish, and delivering a perfect fit. And to guarantee success in this, all of BCF’s clothing has been tried and tested by professionals.

Using Brikl technology, BCF is now empowering its customers in an entirely different way by inviting them to take the saddle when it comes to the design process. “You can experiment with modern design templates, over 40 colors, texts, and logos of your choice to create your perfect outfit,” BCF comments. “You can even be sponsored by Eddy Merckx or Ridley by incorporating these logos into your design”.

Whether you’re a competitive team, a group of friends that enjoys a recreational cycle, or simply planning a solo extreme gravel ride, BCF’s 3D configurator is opening new avenues for personalization. As well as the performance-enhancing effect and team building that comes from having the right kit.


From bib shorts to jackets and tights to on-trend accessories such as socks, arm and leg warmers, and gloves, BCF offers its customers the exciting opportunity to customize their perfect outfit and experience its performance firsthand.


And with their team stores, fitting, repair, and color and design services, BCF has thought of every angle when supporting team managers, coaches, and organizers. So sure of the comfort, performance, and quality of their clothing are BCF, that you can even order a test rider sample set worth 185 € (featuring a Performer Short Sleeved Shirt, Performer Bib Short, and a pair of Aero Socks) to try yourself!

Find out more about BCF here or continue reading.

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