Brikl’s Monthly Wrap-up (April 2023)

New client of the month

Welcoming Infantile Industries!

Infantile Industries is a leading U.S. distributor based in Chicago that specializes in providing high-quality logoed apparel to hospitals, schools, and companies with a mission to provide their clients with exceptional service and top-of-the-line products.


Infantile Industries is excited to be using our platform to gain new business, and they require no special integrations to get started. They are dedicated to utilizing the latest technology and tools to streamline their operations and deliver exceptional results for their clients. With a passion for excellence and a commitment to customer satisfaction, Infantile Industries is a valued partner in the custom apparel industry.

Pamela's EU adventures

I’ve been part of Brikl since October 2020 and connecting with my teammates has been something I’ve always looked forward to. Being on my own in Mexico City has been challenging, but the desire to have an opportunity to meet the team has been always a goal since day one.


This month, I finally met some of my colleagues around the world! 


The first one was Meryem Ouedghiri, who is located in Brussels: I don’t have enough words to express the lovely, warm and generous welcome I’ve received from her. She was extremely friendly and helpful in the few hours I was in Belgium and Leuven; I’m so looking forward to seeing her again! The next stop was Istanbul, and there is where I met my colleague Vedat Beyaz, who showcased the famous ‘Turkish hospitality’. I’m very grateful for everything he did to make me feel welcome, and for the time we shared to get to know each other. Teşekkürler compa!


Then we have Jason Reinhardt who hosted me at his guest house in Leuven, where I had the space to get back to work during an entire week in Belgium: working from this country was really an eye-opening experience!


I want to give special thanks to Jason for taking me to the Netherlands where I got the chance to meet Suz Pathmanathan and Cheyu Hsu,  my new ‘compitas’! I had such a great time with them both, and it was definitely a Dream Come True getting to spend a working day with you!


I also noticed the profound connection in the Marketing Team; it’s nice to see how teammates can get along very well and indeed important to have that connection on a professional level. Cheyu, thanks for making one of the best pictures someone has ever shot for me!


Last but not least, I met Maarten Boone, who at some point on this road, believed in me and made me the First Brikl Account Manager, almost three years ago. I was supposed to surprise him and show up out of nowhere, and actually, it was him who gave me the biggest surprise! Thanks, Maarten for sharing some little time with me; it means a lot to me. Very soon I’m reading you a page of the Dutch book I’ve got!


So with all of this being said, I want to thank you all for hosting me, receiving me, making me feel welcome, and for all the kind words and the time you all shared with me. You made me the happiest person on Earth.


Being somewhat isolated in Mexico, this travel was a huge opportunity for me to connect with my teammates and this is definitely something that opened my eyes in so many ways. Working remotely has huge advantages but also some challenges (not sure how I’ve managed to get here all by myself lol), but all this time alone has been worth it because I had the opportunity these past weeks to share with some of you, thank you so much, from the bottom of my heart. 


I really hope I’ll get to meet some more of my colleagues soon and of course, go back to Belgium and share some more time together!

Happy Songkran to our BKK family

During April, members of the BKK office look forward to the upcoming Songkran Festival, one of Thailand’s most important and exciting celebrations of the year.


What is Songkran?

Songkran is the Thai New Year and is celebrated from April 13th to 15th. The festival is known for its lively water fights and the pouring of water over Buddha statues and the hands of respected elders as a sign of respect and cleansing. It is a time for reflection, purification, and renewal, as well as a chance to spend time with loved ones and participate in traditional activities such as building sand stupas.


For our BKK team, Songkran is a particularly vibrant and festive time. The city comes alive with colorful parades, music, dance performances, and street food markets. Many people travel from all over the world to join in the festivities and enjoy the unique Thai culture. Check out Ella’s video above!

Celebrating Ramadan

Ramadan is a special time of year for Muslims around the world. It is a time of spiritual reflection, prayer, and fasting. During this month-long observance, Muslims abstain from food and drink from dawn until sunset as a way to purify the soul and focus on spiritual growth.


While fasting is a significant aspect of Ramadan, it is also a time for giving and sharing with others. Muslims are encouraged to practice acts of charity, kindness, and forgiveness and bring together communities to bond over food in the evenings. 


Meryem Ouedghiri recently returned to Morrocco to spend Eid with her family (her mother and father are pictured above). You can check out more photos and videos here. 

King’s Day

King’s Day, or Koningsdag in Dutch, is one of the most celebrated national holidays in the Netherlands. On this day, the Dutch people dress in orange and flood the streets to celebrate the birthday of King Willem-Alexander. For Cheyu and Suz, who were celebrating the day in Rotterdam and Amsterdam respectively, the festivities are truly a sight to behold!


The streets are filled with live music, food stalls, and street vendors. The canals are packed with boats and colorful barges booming music. 


One of the most unique aspects of King’s Day is the vrijmarkt, or free market, where anyone can sell their unwanted items on the streets without needing a permit (so people can declutter while making some coin!). 


Multiple personalization options across products
We’ve improved our personalization feature to give your customers versatility and help streamline orders. You can now set up multiple personalizations for one product across different colorways. This is enabled when your customer selects multiple quantities of the same product. Want access to this feature? Let your account manager know.
Learn more
Microstore countdown timer
Setting up a countdown timer in your MicroStore allows your customers to clearly see that your store is open for a limited time. This can drive sales by incentivizing your customers to shop sooner rather than later.
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Account manager roles
We’ve added Account Manager permissions to our role setting feature. Account Managers can access certain features within the dashboard.
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Store credit - auto renewal
This update to our store credits feature released last month allows you to set monthly or annual store credit renewal. The current version of this feature only allows you to renew credits annually or monthly. Credits are only set to renew on the first day of the month or year, depending on your preferred schedule. Store credits will be refreshed monthly or annually according to the amount you’ve specified in Store Credit Value.
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Dynamic shipping rates
Our new dynamic shipping rates feature allows you to use your carriers at your negotiated rate. Shipping rates will adjust dynamically according to the total product weight in the customer’s cart, the address you’ll be shipping from, and your customer’s specified delivery address, all of which can be found in your account settings.
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Sales channel Collections (assign and override)
Our new sales channel collections assign and override feature allows you to customize collections for any MicroStore of your choice. This allows you to override the name, descriptions, and images of products contained in every collection to hyper-personalize your store. Note: This feature enables modifications to be made to your sales channel collection while your base collection remains the same. Speak to your account manager to enable this feature.
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New homepage, new video

To celebrate International Labor Day yesterday, we wanted to show how some of the smartest people in the promotional products industry make… interesting decisions at work. 🤔

Zinc Group Testimonial

If 2020 has taught us anything. It’s that custom and promotional businesses need to stay agile to be competitive or risk being eliminated. We’re committed and able to offer a technology partnership that supports and safeguards our businesses against whatever tomorrow has in store for them.] 

Keith Amen, CEO and Country Lead of Zinc Group, talks about the difference Brikl technology made to his business. With a team of 350 specialists spread across 20 offices in 13 countries worldwide, Zinc Group is a global marketing business that prides itself on being independent. The company was able to set up company stores for its client, streamline its operations, and drive sales within a week, thanks to Brikl technology and expert support. 


Check his testimonial out now!

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