We are thrilled to announce that Brikl has partnered with Big E Promos, a leading promotional products company dedicated to delivering innovative and sustainable branding solutions. Together, we are paving the way for a more eco-friendly and impactful future in the promotional industry.
Did you know that Maarten’s swimming skills have earned him the nickname The Boone of the Ocean? That’s not true, but he’s an incredible swimmer. And it turns out athleticism runs in the family! The Boones acted as lifeguards at this year’s Leuven City Triathlon (Belgium), with Maarten helping six people to safety throughout the swimming part of the race. This was no mean feat; kudos, Maarten! We hope to have the Boones nearby next time we’re anywhere near open water!
Brikl has a TONNE of features created especially for the custom and promotional products industry. We created this sales video, in collaboration with our superstar Dan Vermont, to explain how versatile the platform is to people who may have never set up an online store before.
Brayden Jessen, CEO and president of the Spokane Valley-based company, says there are three R’s to leveraging the power of swag for employers: Retention, recruitment, and recognition.
He cites Amazon as an example of a company that emphasizes employee retention. Each Amazon warehouse has its own branding, the Spokane warehouse is dubbed GEG 2 and has a grizzly bear mascot. Custom swag distributed to employees has the grizzly bear and a paw print, and the name GEG 2, instead of Amazon. At the Amazon warehouse in Boise, Idaho, the team mascot is a mustang.
“Even though they are one of the biggest companies in the world, they still try to do things to give (employees) their own sense of community,” he says.
Top 40 distributor Genumark (asi/204588) is ready to do its part to address societal challenges. To that end, the Toronto-based promotional products firm has been officially certified as a B Corp.
A growing number of promo companies have been seeking out the designation, which recognizes companies that meet high standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Lab, the nonprofit that assesses companies, has certified more than 6,000 B Corps from 150 industries across 80 countries.
A challenge coin production company has announced that their NFC smart coins are now available for companies nationwide.
These new NFC challenge coins are available from Gray Water Ops, long-time producer of memorabilia for military and public service organizations across the country.
While the use cases for this newly patented technology are still being explored, the company has seen early success with these products at trade shows. The challenge coins work especially well as prizes in giveaways, as they can be used as promotional merchandise both physically and digitally. This dual-purpose has also been shown to be more memorable than other merchandise options, boosting brand recognition in the process.
Digital twins are digital representations of physical objects. NFTs of digital twins, used as promotional items, invitations, passes to special events such as exclusive sales, or redemptions for discounts and physical goods, can be low-cost entries into the Web3 universe. As sales or service tools, digital twins also present excellent possibilities for improving the customer experience post-purchase. Imagine the next time your car’s engine light comes on. Instead of driving it to the repair shop, you share a digital twin that a mechanic can use to virtually investigate and diagnose the problem. You can bet if I’m getting consistently reliable service without leaving my home, I’m a repeat customer.
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