Finding A Company Store Platform: 6 Steps to Selling Success

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Finding A Company Store Platform: 6 Steps to Selling Success

We can feel your pain from here: finding the perfect company store platform can feel like searching for a needle in a haystack! Let us put a plaster on that for you because guess what? 

We can feel your pain from here: finding the perfect company store platform can feel like searching for a needle in a haystack! Let us put a plaster on that for you because guess what? 

We’re here with seven steps to selling success! If you want a more extensive overview, check out Company stores for promotional products: The complete guide.

But if you’re happy where you are, get ready to journey through a glittering galaxy of features to look for in your next company store platform!

What to look for in your next company store platform

1. User-Friendliness: The K.I.S.S. Principle

Remember the golden rule: Keep It Simple, Silly! A company store platform should be as easy to use as your favorite social media app. Look for intuitive interfaces, seamless navigation, and crystal-clear instructions. You don’t want to spend hours onboarding your team when they could be busy selling merch!

Take Brikl, for starters. You can set up company stores with Brikl in the blink of an eye! Forget about complicated systems that require the tech skills of a NASA engineer. With Brikl, you can set up your online company stores with just a few clicks and a total of zero headaches. Upload your product catalog, customize your store, and set up pricing without the steep learning curve. 

2. Customization: Your Store, Your Rules

What’s the point of having a company store if it looks like every other store out there? Boring! The ideal platform should allow for full customization, from colors and fonts to homepage layouts and product categories. Say goodbye to cookie-cutter designs and hello to your own unique, fabulous storefront.

Check out some example Brikl MicroStores here. Using its innovative drag-and-drop content builder, you can create stores that are visually appealing quickly while leaving ALL your coding skills at the door.

3. Mobile Responsiveness: Don't Forget the Little Screens

These days, more people are shopping on their smartphones than ever before. If your company store platform isn’t mobile-friendly, you’re missing out on some serious sales. Ensure your store looks and works great on all devices, from desktops to tablets and smartphones. After all, a smooth shopping experience is key to happy customers.

Brikl is continually improving its mobile user experience: keep an eye on its changelog for future updates and platform-wide feature rollouts. 

4. Payment and Shipping Integrations / Options

Offering a variety of payment and shipping options is a must for any modern company store. Look for platforms that support popular payment gateways (like PayPal, Stripe, and Apple Pay) and offer flexible shipping options (from same-day delivery to international shipping). Bonus points for platforms with built-in tax calculation and currency conversion features!


Brikl knows that flexibility is key; nothing should stand between you and your customers transacting and you being able to optimize the way you sell. That’s why the platforms offers a wide range of integrations with popular CRMs, ERPs, payment gateways, and shipping carriers, so you can easily manage your entire store from one platform.

5. Security: Safety First, People!

Your company store platform should be a virtual fortress. Look for features like SSL certificates, PCI compliance, and regular security updates. Remember, a secure platform not only protects your customers’ data but also builds trust, which translates into more sales and happier customers.

That’s another good reason to choose Brikl – we’re one of the only e-commerce company in the industry that’s provably SOC 2 Type 2 certified.

💡Top tip: Remember, where other players in the industry may make the same claims, SOC it 2 them - ask to see their report!

6. Customer Support and Account Strategist: Because You Deserve a Helping Hand

Let’s face it; we all need a little help sometimes. Whether you’re a company store newbie or an eCommerce wizard, top-notch customer support can make all the difference. Opt for platforms that offer live chat, email, and phone support, along with a comprehensive knowledge base and active user community. You never know when you’ll need a friendly expert to save the day!

Brikl is the only e-Commerce platform that provides an account strategist alongside a dedicated account manager. This ensures that you’re always getting the best expert advice about how to drive sales through your Brikl MicroStore. Our team collaborates with you to ensure that your ambitions are realized, every step of the way. 

In conclusion, if you’re a promotional products company seeking to establish a company store, Brikl would be an excellent choice! With its user-friendly platform, you can effortlessly set up and oversee your store, saving time and money while delivering a seamless ordering experience to your clients. This can increase brand awareness and loyalty while providing you with complete control over your online store. 

Intrigued by what you’ve read in this blog? Why not get in touch to see how Brikl operates in real life?


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