The Sentinelese are the most isolated tribe in the world, living on a small forested island called North Sentinel and attacking any outsiders who dare attempt an approach. Why are we telling you this? Well, unless you’re an honorary member of this tribe, chances are high that you’ve heard of Chat GPT, your new AI brother from another mother or sister from another mister. It doesn’t matter which, all that matters is that we all collectively acknowledge that life before Chat GPT was non-existence.
Now, this, this is living.
We’re not here to shame you if you haven’t heard of Chat GPT. Our job is to gently guide you towards its blinking, all-knowing, all-loving light. Here it is to introduce itself to you in ‘person’:
This readily accessible AI shapeshifter is being harnessed by businesses worldwide to help maximize productivity, creativity, and selling potential. But if you’re scratching your head wondering how to use it to boost your company store, you’ve asked the right people.
So, take a breather Chat GPT, you’ve earnt it. This laugh-a-minute yet highly informative guide is on us.
But first, we just thought we should mention that this blog is intended to be a guide only. Brikl currently doesn’t offer an integration with ChatGPT, but we can offer some pretty cool ways to use this AI tool regardless!
What is a company store?
Let’s define what a company store is straight out of the gate. A company store is a place your employees, clients, and fans of your brand can purchase custom-branded products. This can range from merchandise such as t-shirts and hats to more practical items like office supplies or branded water bottles. Even bobbleheads of your CEO.
Having a company store makes it convenient for office managers, employees, and other relevant members of your organization to pick up essentials, spread brand awareness, and add another source of revenue for your business. We’ve written about the powerful selling potential of company stores at length; check out our articles here.
But how can Chat GPT help you maximize your company store, we hear you yell from the back of the room. Patience, we’re getting there…
AI chatbots that power up your company store.
Let’s start with a good chat.
One of the best ways to utilize Chat GPT’s natural language processing capabilities is to have your customers interact with Chat GPT just like they would with a human customer service representative. They can ask questions about products, place orders, and even get product recommendations based on their preferences.
While you don’t need to be an elite hacker, some basic programming knowledge will be helpful to integrate your chatbot with your website. You can read more about how to get things up and running here.
Your company store personal shopper.
It’s been said that one thing AI can never replace is human reviews. But recommendations are a different thing entirely. That’s why another way to maximize your company store with Chat GPT is by using it as a tool for customer engagement.
Building on our last point, Chat GPT can be programmed to provide personalized customer recommendations based on their purchase history or browsing behavior. For example, if a customer has previously purchased a t-shirt from your store, Chat GPT could recommend a hat that matches that shirt. This creates a more personalized shopping experience and can help increase customer loyalty.
You can implement a product recommendation chatbot that uses conversation as a filtering system to bring the product to the customer. It can also offer shoppers discounts, subscriptions, and promotions at the right time while allowing you to harvest data and insights from every query. Check out this article to find out how to do that!
Next-generation order transparency.
One of the main downsides to a customer store is orders.
Sure, orders are great, they may you money, etc., but BOY are they a headache! From liaising with suppliers to ensure there’s enough stock to keeping customers in the loop, orders can be little digital energy vampires that make you sob uncontrollably.
Allowing customers to use Chat GPT to ask questions about their orders in real-time means that they won’t have to wait for a customer service representative to become available, driving down support tickets, which can lead to a better customer experience and higher customer satisfaction.
In addition to its natural language processing capabilities, Chat GPT can also be programmed to provide real-time inventory updates. This means that customers can see which products are in stock and which are out of stock without waiting for an email or phone call. This creates a more transparent shopping experience and can help build trust between your company and customers.
Local and global company store support.
Another great feature of Chat GPT is its ability to handle multiple languages to provide local and global support. If your company has a global presence, a company store that can support multiple languages is a huge incentive to drive customer purchases. Chat GPT can be programmed to respond to customers in their native language, which can help increase engagement and ultimately lead to more sales.
Refer to this link here to read how to implement an onsite chatbot first, then take into account the following:
- Choose the languages you want to support: Determine which languages you want your chatbot to support. Ideally, you should prioritize languages that are most relevant to your target audience.
- Gather training data for each language: Collect a dataset of conversational text in each language you want to support. This dataset should be diverse and cover a wide range of topics relevant to your chatbot.
- Train separate language models: Train separate ChatGPT models for each language using the respective training datasets you collected. Each model should be trained on its own language-specific data.
- Use language detection: To determine the language of an incoming message, use language detection techniques such as character n-grams or machine learning algorithms. This will allow you to route messages to the appropriate language model.
- Implement language-specific responses: After detecting the language of an incoming message and routing it to the appropriate language model, you can generate a response in the same language.
- Test and refine: Test your multilingual chatbot to ensure that it’s working properly and adjust it as necessary to improve its performance.
Feedback on demand.
Finally, Chat GPT can be used to collect feedback from customers. This can be done through a chatbot survey or by allowing customers to leave feedback at the end of their shopping experience. This insight can then be used to improve your company store and create a better overall shopping experience for your customers.
How wild is that? No other company store program or platform offers this level of convenience.
In conclusion, Chat GPT is a powerful tool that can help you maximize your company store in various ways. From providing a personalized shopping experience to creating a more efficient ordering process, Chat GPT can help you take your company store to the next level.
We’re not kidding; book a demo now to find out how we can give you a competitive advantage that lasts.