In the modern landscape, fundraising needs a reboot, and Brikl’s MicroStores offers creative ways to spur the evolution. Galvanize your community, promote your products, and raise money for worthy causes. Become a local hero your customers want to get behind!
And while you’re here, don’t forget to sign up for our fundraising webinar to get MORE creative ideas in real-time.
Four real-world examples of other fundraising stores
- Sustrans Online Shop: Sustrans is a UK-based charity that promotes sustainable transportation. Their online shop sells cycling and walking maps to their supporters and customers.
- Malicious Women Co.: Malicious Women Co. is an e-commerce business that sells “sassy” candles, cosmetics, jewelry, and more. Giving back was prevalent at the start of their business, and they continue to donate a portion of their profits to various charities.
- Hush: Hush is a women’s wear retailer that raised capital to expand their business. They used the funds to launch new products and expand their marketing efforts.
- The Brain Tumour Charity: The Brain Tumour Charity is a UK-based charity that sells merchandise through their online store to raise funds for their cause.
These are just a few examples of e-commerce stores used in fundraising efforts. E-commerce fundraising can be a valuable part of a multi-faceted fundraising strategy, providing another avenue by which people can donate and helping to lessen dependence on traditional funding resources. By devising a strategy that aligns with your mission and offering quality nonprofit merchandise, you can set up a successful e-commerce site. How, you ask? We’re so glad you did!
10 ways to tie in a Brikl’s fundraising stores into your charitable efforts
1. Virtual Silent Auctions
Move over, stuffy hotel ballrooms. Virtual silent auctions are all the rage, and Brikl’s MicroStores can help you set up an online space where participants can browse and bid on items without needing to change out of their pajamas. Your inventory is displayed in an elegant, user-friendly interface, making it easier for bidders to make that crucial last-second decision. Auction bids can be submitted via the platform through a non-transactional store ready for review, with items awarded to the highest bidder.
2. Crowdsourced Design Contests
Let your community flex its creative muscles by hosting a design contest! Use Brikl’s design studio to collect submissions for t-shirts, mugs, or tote bags, and let your audience vote on their favorites. Then, make these crowd-pleasers available for purchase on your MicroStore. It’s democracy in action (and much more fun than a ballot box)!
3. Milestone Rewards
Set fundraising milestones and offer rewards when those are met. This could be exclusive merch, a special virtual event, or even a personal shout-out on social media. The key is to provide a tangible sense of progress and accomplishment.
4. Pledge-for-Performance Challenges
Think of this as the modern-day telethon. Livestream a challenge—say, a 24-hour dance-a-thon—and have people pledge money for every hour completed. Integrate this with your MicroStore with a countdown timer so people can support your cause in real time!
5. Limited-Time Offers
Harness the power of scarcity. Offer limited-time products on your MicroStore to create urgency by setting up maximum product quantities on the backend. Nothing screams “BUY NOW!” louder than FOMO.
6. Scavenger Hunts
Incorporate QR codes into a physical or digital scavenger hunt that leads participants to your MicroStore. Along the way, they can unlock discounts or special items, making the journey itself a rewarding experience.
7. Subscription Boxes
Set up a monthly subscription box with exclusive merchandise or goodies related to your cause. It’s the gift that keeps giving to the subscriber and your fundraising efforts.
8. Social Media Challenges
Tap into the viral nature of social media by initiating a challenge that directs people to your MicroStore. Think “Ice Bucket Challenge,” but with a twist that ties into your fundraising goals.
9. Tiered Donations
Offer different levels of donations with corresponding perks. The higher the donation, the more exclusive the perks. This tactic offers something for everyone, from the casual supporter to the big spender.
10. Community Workshops
Host paid workshops or webinars that offer valuable skills or insights. Not only does this provide an additional revenue stream, but it also positions your organization as an expert in the field.
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Wrapping Up
Fundraising in the 21st century requires more than just a good cause; it demands creativity, engagement, and a heck of a lot of hustle. But with Brikl’s MicroStores, you’ve got a powerful tool at your disposal. By thinking outside the box and utilizing these creative strategies, you’re not just raising funds—you’re building a community. So go ahead, get creative, and watch those numbers soar.
