Cutting Through the Jargon: A Straight-Talking Guide to API Integrations

API integrations
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Cutting Through the Jargon: A Straight-Talking Guide to API Integrations

Have you ever wondered why your computer programs appear to sit there like a bunch of teenagers on their phones, refusing to talk to one another? That’s where APIs (or Application Programming Interfaces, but let’s be real, who cares about its full name?) can help. 

They show the teenagers in this scenario how to find some common ground so the banter, deep and meaningful conversation, and viral videos can flow. Or, in software terms, APIs act as a conduit to help your data connect from one system to another seamlessly, creating a sense of cohesion. 

Sounds simple, right? This process can save you countless hours of blood, sweat, and heated arm wrestles with teams across your organization. APIs are a genuine lifesaver, and it’s time to find out why!

API Integrations

We all have better things to do, and yet, here we are, logging into a dozen different platforms just to get our jobs done. APIs are bridges that connect different software, allowing them to natter to each other like old buds in a bar. APIs can save you countless hours by streamlining processes, cutting through the clutter, and getting right to the heart of what needs to be done. 

What are the challenges with API integrations?

Industries everywhere, ranging from banking to our very own promotional products market, are recognizing the importance of interconnected experiences. These days, it’s not just a few tech wizards pulling their hair out; over 50% of IT professionals are finding it tough to provide those seamless, connected moments everyone’s after. And with 98% of organizations ready to embark upon their digital transformations, either right now or next year, integration via API is top of mind.

Data silos and IT-business misalignment are among the top challenges slowing transformation initiatives. 89% of IT leaders say data silos are an obstacle to digital transformation. In fact, the average organization has 900 applications and only 28% are currently integrated”.

So what’s the issue?

The process can be costly, time-consuming, and cause some workflow disruption, which is something most companies would rather avoid. But as you can see from the stat above, this short-term pain can safeguard long-term gains while offering a whole host of benefits. 

Brikl has made it really easy for companies in the industry to integrate with all their favorite apps and software. We’ve consciously made it quick, cost-effective, and easy in order to remove the main integration hurdles from the equation. If you’re interested in learning more, book some time to chat with one of our integration experts.

What is an API used for, and what are the benefits?

Now, you might be thinking, “What’s the big deal? Why do I need these APIs?” APIs are the glue in your digital life. They connect your software to make everything easier to find and use. 

With something like Brikl, for example, you can hook up your MicroStore to make using customer analytics seamless. From marketing, ERP, shipping and logistics, whatever you need, it’s all accessible through your Brikl dashboard. It’s like having your whole toolbox in one handy spot. Time saved, job done, high five!

How does an API integration work?

An API is a bridge between two worlds that don’t normally speak the same language. This bridge consists of a set of rules and protocols defining how these two different systems can communicate and share information. Using this bridge, APIs can be used to connect data between software so you can have a single source of truth across your organization.

How long does an API integration take?

API integrations

Time is money, but like any good construction project, API integrations can be long and complicated. 

We recognize the need for speed, so if you’re hooking up one of our listed integrations with your Brikl MicroStore, you can expect delivery in just 3-4 weeks. In some cases, even quicker! Custom integrations can take longer – one of our integration experts can advise you on how long this process should take.

What type of API integration does Brikl support?

Check out Brikl’s check out our full list of current integrations here. Can’t see what you’re looking for? Let us know, and a member of the team will be in touch within 48 hours.

Why should I choose Brikl’s API integrations?

We are leading the charge when it comes to streamlining the way the industry works; we’re the first end-to-end solution. And we’re one of the only platforms to have SOC 2 Type 2 certification (we know others claim to be, but see them drop their coffee when you ask to see their certificate!). With Brikl, you get the competitive edge you’ve been searching for cost-effectively, quickly, and with expert support. No fuss, no muss, just pure, unfiltered success.

Speak to an expert today

The wrap-up

So there you have it, a simple guide to the seemingly complex world of API integrations. Technology’s moving fast, so hop on this train quickly. We’re right here to give you all the support you need; just reach out to us. 


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