Our research has shown that promotional products industry is a little late to the technology game, and that’s okay. That’s why we exist and why we even designed a marketing package specific to your needs.
But now we’re going to get extra spicy and introduce you to how AI marketing tools can take your online store’s sales to new heights. If you like what you read here today, don’t forget to sign up to our Amplify with AI: How to Leverage AI to Market Your Promotional Products
webinar coming at the end of July – early birds get a special exclusive something. All you have to do is tell us what content you’d like covered.
In this blog, we’ll explore the benefits of leveraging artificial intelligence in your marketing efforts. So, bin your mochacinno with its four shots of espresso because we know how to really get your heart racing.
But first thing’s first.
What are the benefits of AI marketing tools and which ones should I use?
AI marketing tools have revolutionized the marketing game, making it more efficient than ever before. Here’s how they work their magic:
Number crunching
We’re starting with the most painful one first. We know that order data can cause headaches and no small amount of ass pain in the promotional products industry, which is why you need have a conversation with Brikl today. Because when you have this data, AI tools can process it in record time, analyze customer behavior, preferences, and demographics, which can all help make your marketing strategies SUPER dreamy. No more wasting hours sifting through spreadsheets for you. That’s not the life you lead anymore.
5 examples of AI marketing tools for analytics
- Google Analytics: An oldie but a solid goodie. Google Analytics is a widely used web analytics tool that provides powerful AI-driven insights into website traffic, user behavior, conversion rates, and more.
- Adobe Analytics: Adobe Analytics is a comprehensive analytics platform that leverages AI and machine learning to analyze customer data, generate actionable insights, and enable data-driven decision-making.
- IBM Watson Analytics: Watson is YOUR new sidekick as your sleuth your way into understanding what buying patterns your customers are exhibiting. IBM Watson Analytics is an AI-powered analytics tool that enables businesses to uncover patterns and trends in their data through natural language processing and machine learning algorithms.
- Tableau: Tableau is a data visualization and business intelligence tool that utilizes AI to help users explore, analyze, and present data in a visually appealing manner.
- Mixpanel: Mixpanel is an analytics platform that specializes in tracking user behavior and engagement across web and mobile applications.
Say goodbye to your spray-and-pray approach
With your data firmly in hand, you can precisely target your audience with personalized campaigns. These marketing tools use machine learning algorithms to segment your customers based on their interests, behaviors, and purchase history. By understanding your customers better, you can tailor your messaging and offers to resonate with their desires, increasing the likelihood of conversion.
5 examples of AI marketing tools for targeting
- Acquisio: Acquisio is an AI-powered platform that helps optimize digital advertising campaigns across multiple channels, including search, social media, and display.
- Blueshift: Blueshift is an AI-driven customer engagement platform that enables personalized marketing across various channels, including email, mobile push notifications, and SMS.
- Optimizely: Optimizely is an experimentation and personalization platform that utilizes AI to deliver targeted experiences to website visitors.
- Marketo Engage: Marketo Engage, part of Adobe Experience Cloud, combines marketing automation and AI capabilities to deliver personalized experiences across various channels.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud leverages AI capabilities, such as Einstein AI, to power personalized marketing campaigns.
Make your content optimal
Remember the days of walking up to people and asking, “hey, do you like my copy?”. Well, breathe easy because you left those days behind you in 2022. AI marketing tools are here to take that burden off your shoulders. They can automatically test and optimize content, allowing you to find the winning combination that drives the highest engagement and conversions. It’s like having an army of interns working around the clock to fine-tune your campaigns.
Examples of AI marketing tools for content optimization
- Grammarly: Grammarly is an AI-powered writing assistant that helps improve the quality and correctness of written content.
- Yoast SEO: Yoast SEO is a popular WordPress plugin that uses AI to optimize content for search engines.
- Clearscope: Clearscope is an AI-driven content optimization tool that helps you create high-quality, SEO-friendly content.
- MarketMuse: MarketMuse uses AI to analyze your content and provides insights on how to improve its relevance and authority.
- Phrasee: Phrasee is an AI-powered tool that specializes in optimizing email subject lines and marketing copy.
Customer Journey Personalization
AI tools excel at creating personalized customer experiences. By analyzing individual customer data, AI can deliver customized recommendations, offers, and messages at the right time and through the right channels. This level of personalization not only enhances customer satisfaction but also increases the chances of repeat purchases and brand loyalty.
5 examples of AI marketing tools for customer journey personalization
- Optimizely: Optimizely is an AI-powered experimentation platform that helps businesses optimize the customer journey through personalized experiences.
- Dynamic Yield: Dynamic Yield is a personalization platform that leverages AI to create tailored customer experiences across various channels, including websites, emails, mobile apps, and more.
- Evergage: Evergage is an AI-driven personalization and customer data platform that allows businesses to deliver individualized experiences in real-time.
- RichRelevance: RichRelevance is an AI-powered personalization platform primarily focused on e-commerce. It provides personalized product recommendations, search results, and content to enhance the customer journey and drive conversions.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud incorporates AI capabilities through its Einstein AI technology. It enables businesses to personalize customer journeys by delivering tailored content, recommendations, and interactions across email, mobile, social media, and web channels.
Be a marketing fortune-teller
Use these AI marketing tools to leverage predictive analytics to forecast future trends, demand patterns, and customer behavior. Armed with these insights, you can make informed decisions about inventory management, product development, and marketing strategies. It’s like having a crystal ball that actually works. You can put your mystical robes in the same bin you used for your coffee (see intro).
5 examples of AI marketing tools for predictive analytics
- DataRobot: DataRobot is an AI platform that automates the end-to-end process of building and deploying predictive models.
- RapidMiner: RapidMiner is a data science platform that incorporates AI and machine learning algorithms for predictive analytics. It provides a visual workflow environment to build predictive models, perform data preprocessing, and conduct exploratory data analysis.
- Microsoft Azure Machine Learning: Microsoft Azure Machine Learning is a cloud-based platform that offers AI services for predictive analytics. It provides pre-built machine learning models and algorithms, as well as tools to build and deploy custom models.
- SAS Predictive Analytics: SAS Predictive Analytics is a comprehensive analytics platform that includes AI capabilities for predictive modeling. It offers a visual interface, advanced analytics algorithms, and model deployment options.
- Amazon SageMaker: Amazon SageMaker is a fully managed machine learning service offered by Amazon Web Services (AWS). It provides tools and frameworks for building, training, and deploying machine learning models at scale.
Speak to an expert today
Wrapping Up
AI marketing tools are the secret sauce you need to spice up your online store’s sales. With streamlined targeting, personalized experiences, optimized conversions, and predictive analytics, you’ll be dominating the market faster than you can say, “branded swag!” Embrace the power of AI, and watch your sales soar like a bald eagle riding a jetpack.
In a nutshell, AI marketing tools bring efficiency to your marketing efforts by automating data analysis, targeting the right audience, optimizing content, personalizing customer journeys, and predicting the future. So, sit back, relax, and let AI do the heavy lifting while you focus on the creative aspects of your marketing campaigns. It’s a win-win situation that would make even the most steadfast marketing managers beam with pride.
